How to Rewire Your Brain for Success

Lisa: When you think about rewiring your brain, where did that come from and why is it important for people to do that?

Avani: I’ve always been interested in it. I’ve read books since I was young about the subconscious mind and understanding how that is what drives our brain and what we do and the realities we create every single day. The conscious mind is just like the tip of the iceberg, and this is a subconscious that drives how we operate, and so I’ve been reading and interested in this for a long time.

Lisa:  I think it’s fascinating. And so last year you said that things were kind of crumbling for you. What was in your mind and what did you have to do to rewire it to get to where you are right now?

Avani: I had the dialogue in my mind for many months I think where I kept saying to myself “I don’t know what I’m doing with my life.” I literally said it to my friends, I said to my husband, to really anyone that I was talking to about this shift that I was experiencing. I was losing clients, I was losing team members. In the history of my business we’ve been profitable and if we had a down month, we turned it around the next month. But that’s not what happened last year. And so it was a hit to the ego, a hit to my confidence, and I was just like wait, maybe I’m not cut out for this anymore.

Lisa: How many times in our lives have we heard other people say that? I’ve felt that before. There are so many people that feel that way.

Avani: It’s just such a human experience to get into a place and you feel like what is it for? You don’t know how the dots connect anymore, and I think part of that is we change all the time, and sometimes we’re changing, but the things we’re working are not changing, and so suddenly you have this weird experience where you’re a completely different person, and that’s kind of where what happened to me. I was like wait, I don’t want to show up to clients anymore. I suddenly had many, many clients that were thrust on me. I had to be in full meeting days. I don’t want to do this anymore. Why am I even doing this anymore? And so this dialogue kept going on and on in my mind, and the things that helped me the most were creating a space for quiet and just silencing all the noise. Journaling was something I did very intentionally because once I recognized the dialogue of I don’t know what I’m doing with my life is actually not who I am.